6 Social Media Tips for Talents and Entertainers
Many businesses are still trying to figure out the value of building a fan base on social media. Some entertainers have long understood that attracting a vibrant community of fans is crucial to their success. This is why entertainers were among the first to embrace social media and engage with their fans. The most effective marketing strategies include building a broad, dynamic, and engaged community around your act or business. Thus, social media can help to achieve a healthy percentage of your marketing efforts. Executing an effective social strategy is not so simple as creating a fan page, posting photos, or amassing a large following on Instagram.
Add your own personality and flair to the following 6 social media tips. You will be well on your way to a successful strategy.
1. Choose quality over quantity
Do not waste precious time posting across all social media platforms. Instead of having a mediocre presence on Facebook, Twitter, Instagram, LinkedIn, and Pinterest, it’s better to have a focus on one or two of these platforms. Choose the best social network that suits your business. Identify the social network that can encourage the most interaction from fans and clients. For example, if you’re a creative person, you might opt for Facebook and Instagram. But, comedians may have a better experience on Twitter or YouTube. Regardless of what you do, it is smart to use LinkedIn as a way to network and connect with potential and existing clients.
2. Do your research
Know your target audience. Find out which social media platform are your customers using. Different social networks are popular amongst different groups. Knowing your target audience’s demographics can help you decide which social networks are suitable for you.
3. Set realistic goals
Setting social networking goals is a frightening task, but it’s important. If you’re simply beginning out as an individual, it’s going to take a while for you to build up a fan base. But, if you’re in the business for a long time, you want regular customers! Pay attention to analytics. How many people followed you or unfollowed you? Are your posts getting engagement? What kinds of posts have gotten the most interaction and once were they posted? Facebook offers an analytics tool called Facebook Insights for brand pages, but you can also measure your analytics using sites like Google Analytics, Hootsuite, Moz, and many others.
A few nice ways in which to build up your fan base are to interact with fans in person, share behind-the-scenes photos or videos, and host giveaways! Do you have a show coming up that you simply might give away a pair of tickets to? Or maybe a replacement album or t-shirt that you simply might offer to at least one lucky fan? For photographers, maybe you may giveaway a free photo shoot. Whenever you can, it’s great to do something nice for your fans. Word of mouth spreads very fast, so keep your fans happy!
4. Link, link, link!
If you own have multiple social media profiles, make sure that they all link to each other. Chances are, your fans are also on these social networking sites and want to follow you! Having links to other social media profiles readily available takes the guesswork out of searching for you, and makes it easy for your fans to keep up with you all across the board. Many social networking sites can permit you to share widgets or hyperlinks to your alternative sites. You can also create tabs or “apps” to these pages on your Facebook so that your Facebook fans can view and interact with your other social profiles without actually leaving Facebook. How cool is that?
5. Brand yourself
While we don’t advocate posting the same exact thing on every of your social networking profiles, we do recommend having some consistency. For starters, think about how you will communicate with your fans. This is a business page, after all, so you might want to avoid using too much slang or abbreviated speech. However, it is important that you sound like YOU. It’s also a decent plan to use similar themes or pictures across the board. For example, if you’re in a band and you are releasing a new album or song next month, it’s wise to include a picture announcing the album release date in your Facebook cover photo. But you’ll be able to also use an identical image as your Twitter header picture. Being consistent in your voice and image makes your act appear a lot more credible as a business and, at the end of the day, is just a good marketing practice.
6. Share high-quality photos & videos
Being an expert on social media is an integral part of your business. It’s important that you treat it as such. High-quality photos and videos can provide your profile the professional touch it requires. Think about it this way: No matter how much you love a band, would you want to watch a video of their performance where the camera was moving all over the place and therefore the sound quality was fuzzy, interrupted by wind or surrounding voices, or not properly synced with the video? Of course not! Your fans want to visualize you and that they want to listen to you, so give them what they want by sharing top-notch media files.
Take your time to spruce up your social media profiles in the week and optimize them to attract and interact with your fans. If you keep up a powerful presence and focus on analytics, you’ll have a booming fan base on social media in no time.
RedSuperstar helps talented people do what they love. Create your profile and get booked for events close to you!