Elaine Rui Min

Elaine Rui Min

Simple, adventure loving


Born and based in Singapore, Elaine Rui Min is a fun loving travel and lifestyle blogger that inspires her readers through her daily life, beauty reviews and travel adventures. Having graduated from the National University of Singapore with a Bachelor in Communications and New Media, she started out her career doing digital marketing for an acclaimed skincare brand for two years before dedicating herself to being a full time host and content creator.

Since 2017, she has been growing exponentially, garnering over 90k followers in just 2 years of setting up her new Instagram page. Her passion for her work has led her to working with many notable brands such as Dior, Shangri La, Victoria’s Secret, Sephora, Estee Lauder. Her influence has also crossed borders, allowing her to work with hotels and tourism boards around the world. In addition to curating social media content, Elaine has also recently been selected to be the brand ambassador and spokesperson for brands such as OWNDAYS, as well as the Singapore Maritime Foundation in 2018. Recently, she has also ventured into acting, with her first starring role as “Si En” in Toggle series “@Starcrossed”.


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