More than 10 years ago, Liren Neo first got into the wedding business when she started working in a bridal shop. Her initial tasks had her sewing, fitting, and selecting dresses, but she watched all the bridal makeup artists at work and eventually began to do some of her own bridal makeup. Eventually, she left the shop and continued to improve her makeup technique for the next three years.
At a very discerning Taiwanese bridal shop, Liren built a strong reputation and portfolio. Every client that came in looking for a makeup artist requested her by name. It was these same clients that encouraged her to branch out and start her own business. Finally, in 2007, Liren branched out and Beauty Magic by Liren Neo was created.
Initially, business was received by word-of-mouth from her clients. Within the first two years, she became more established through publicity, posting testimonials from customers online, and conducting classes for both prospective or current makeup artists and interested people.
Liren will ensure all styling techniques and services are communicated clearly during the trial make-up session. Brides will then need to make a 50% deposit and sign a contract to secure Liren as your exclusive bridal makeup artist.
Deposit can be made through cash or remittance.
About one week before the wedding, Makeup Artist Consultant Liren will get in touch with the bride for another round of styling suggestions and communication. Liren understands that the wedding is the most important day for all brides and grooms. Taking into consideration their preferences, family background and culture, Liren goes all out to bring out the beauty in each bride on their engagement/wedding day.
Awards and Achievements
Bridal Makeup Artist Professional Services and Consultancy - Liren Neo Credentials
- Voted as top 100 inspiring woman by cozycot in 2011
- Almost all the overseas photography assignment came back with international photography award by the largest wedding photographer’s association in the world
- Setup and conducted numerous bridal makeup and personal makeup classes and groom since 2008
- As one of the best makeup artist available in Singapore, Liren does more than 400 faces on average each year
- Was the undisputed celebrity makeup and hairstyling artist during her days with bridal studios
- ACTA Certified (Advanced Certificate in Training and Assessment)
- ITEC Certified (Diploma in Lymphatic Drainage Massage)
- Federation Merchant Association of Singapore (Best Customer Service 2014)
- Federation Merchant Association of Singapore (Most Innovative 2015)