Willabelle Ong

Willabelle Ong

Writer, photographer and creative


Based in Singapore, Willabelle Ong is the writer, photographer and creative behind the fashion, travel and lifestyle blog, Pale Division. The site was re-launched in 2014, marking a destination for opulent photography and stories ranging from fashion and beauty to home and travel.

Her keen eye for detail and innate focus on high-quality content has cemented her reputation as one of Singapore and Australia’s top digital influencers. Highly regarded in the fields of fashion, digital and social media, Willabelle’s selected clients include major fashion players like Chanel, Dior, Gucci, Lanvin, Tiffany & Co., Guerlain and La Mer, as well as numerous Tourism Boards and Fashion Weeks amongst many others.

Awards and Achievements

Willabelle has been profiled and acknowledged in global publications like The New York Times, NYLON, Teen Vogue, MTV Style, Cleo, Fashion TV, Billionaire and so on – and even counts the likes of Hollywood actress Vanessa Hudgens as part of Pale Division’s fast-growing global audience.

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